Inside the EU Business Marketing of Star Wars Franchise and Merchandise

Star Wars Revenue throughout Our Galaxy had produced about $33 billion worth of goods and they are modified to show the influence of the expanded universe on the profits.

$15 billion on the toys and action figures: Many of the action figures and vehicles. It also includes The Old Republic, Shadows of the Empire, The Force Unleashed, Dark Forces (Katarn), Heir to the Empire, Darth Plagueis, Knight of The Old Republic, various Dark Horse Comics characters. Just about every background figure given names ONLY to the books/comics.

$4.7 billion on video games: Knight of The Old Republic 1 & 2, The Old Republic, Dark Forces (series), Shadow of the Empire, Force Unleashed 1 & 2, Republic Commando, original Battlefront (1 & 2), X-Wing/TIE Fighter, Rebel Assault, Galaxies Empire at Wars and more that are included. ALL games with any story except arcade and Lego were Expanded Universe canon.

$4.5 billion on box office movies: Both Ewok movies were released in movie theaters outside of USA, therefore they should contribute to the box office profits. It also includes all the creators of the films.

$4.3 billion on DVD’s and/or CD’s: There are 2 Ewoks movies, Ewoks cartoons, Droids cartoons, Clone Wars micro series cartoons

$2 billion on books or comics: There are over 145 full length novels with over 100 young adult/kids novels. Over 170 short stories (do they qualify under books or other?). Plus it also includes another 1000 comics were added to the Expanded Universe including game tie ins.

$1.3 billion on miscellaneous: Trading cards & game cards were based on the EU characters (Decipher), Shadows of the Empire Applause figures.

$1.2 billion on rental plans: There are 2 Ewoks movies, Ewoks cartoons, Droids cartoons, Clone Wars micro series cartoons.

Star Wars Revenue

Star Wars Revenue

Taking into account the original movies, re-releases and special editions, the six Star Wars movies represent the highest-grossing sci-fi series ever. Take a look at the worldwide box-office figures…

  1. The Phantom of Menace: $1.026 billion
  2. Attack of the Clones: $649.4 million
  3. Revenge of the Sith: $848 million
  4. A New Hope: $775.4 million
  5. The Empire Strikes Back: $548.4 million
  6. Return of the Jedi: $475.1 million

As of 2012, the value of LucasFilm franchise was estimated at U.S. $30.57 billion, in which the box-office returns for six movies in the series account for only U.S. $4.27 billion. George Lucas Licensing on behalf of LucasFilm has noted more than U.S. $20 billion in sales of tie-in merchandise globally, along with more than U.S. $3 billion profit from the video games and U.S. $2.5 billion in DVD sales. That’s why Star Wars was the most successful franchise in movies and in terms of Expanded Universe.

There are more than 200,000 lines of dialog were recorded by several hundred voice actors for the LucasArts video games of Star Wars: The Old Republic that included Electronic Arts (EA) and BioWare during the year of 2011. Many of MMORPG (massive multiplayer online role-playing game) was first released on December 20th, 2011. BioWare lead Star Wars of the game’s creative team!


Feargus Urquhart had the desire to collaborate BioWare again for Star Wars new game release that are coming future times. Despite BioWare are currently leading the business to work for many of Star Wars expanded universe that are now known as the “legends universe.”

Raven Software have made two Star Wars game during the year 2002-03 on Jedi Knight II: Outcast and Jedi Knight: Jedi Academy.

Pandemic Studios is an major developers of Electronic Arts (EA) for all of the Battlefront series and will be considered as video game canon in Star Wars universe when Disney are incorporated during the year of 2015.

Petroglyph Games produced both of Empire at Wars and Empire at Wars: Forces of Corruption.

Aspry media leads the world in producing the greatest Macintosh publisher and they produce Knight of the Old Republic games on smartphones for Google Play and you even get great deal out of it.


There are many Star Wars books were distributed by Del Rey copyright of the issue. For more information on Del Rey, please go on at and they will help you register the account to get the daily newsletter and email updates. Long history with amazing results! For many of Star Wars EU fans out there, you can help by email them to create more Expanded Universe arts, books and comics.

For your info:

There are many ways to get in touch and stay connected with friends or other people who developed these kind of talents on varies social networks besides Facebook and Twitter. They are also available on Pinterest, Tumblr, Instagram and Google plus network!

Important reference:

The timeline of Legend books includes for many children to reach up to that you can help and expand it from various criteria, young adult novel to juvenile books to gamebooks to adult novel to short story collection to ebooks, you name it.

**Notice: Lucas Licensing is a wholly owned subsidiary of Lucasfilm Ltd. responsible for licensing and merchandising activities that are related to Indiana Jones, Star Wars and other Lucasfilm properties such as Dark Horse comics and Del Rey Random House.

Lucas Licensing

Lucas Licensing

Timeline of the entire Star Wars chronological order!

Timeline of the entire Star Wars chronological order!

Resource guidelines from the Guinness World Records 2013!


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